Problem Statement
- Limited product exposure in the market
- Insufficient product visibility in the market
- Inadequate product presence in the market
Possible Solution
Designing captivating product website for Generation Z.
- Revamp the current product website design
- Provide an overview of the newest design pattern that is well-suited for this particular situation.
- Develop a unique brand that appeals to the Generation X demographic by employing innovative strategies and creative marketing techniques. Craft a brand identity that resonates with the values, aspirations, and preferences
Design Process
Ideate
- Research conducted on the current website and analytics informed the creation of wireframes that underwent multiple iterations to refine the design.
- The Conversation UI pattern was implemented to gather data in a more interactive manner.
Design
- Crafted an aesthetically pleasing and unified user interface that adheres to the updated Lifely brand standards, with a focus on ensuring clarity and user-friendly navigation.
- The Lifely Website design was meticulously reviewed to ensure compliance with accessibility standards. This involved ensuring appropriate color contrast, enhancing text legibility, and providing support for screen readers and assistive technologies.
Results
- Improved Usability: The redesigned mobile banking app received positive feedback from users, who reported a more intuitive and efficient user experience.
- Increased Accessibility: Accessibility enhancements, such as improved color contrast and screen reader compatibility, made the app more inclusive and usable for users with disabilities.
- Higher Engagement: The introduction of conversational UI pattern led to increased user engagement and ease of use.