Hello,
HFI Certified Usability Analyst with 15+ years leading human-centered design across JPMorganChase, Salesforce, Fidelity and more — from fintech and banking to enterprise SaaS, healthcare, and e-commerce. Proficient in AI-assisted workflows — Claude AI, Figma AI, Microsoft Copilot.
I design enterprise products that work — for the people using them and the businesses building them. 15+ years of progressive experience leading UX across JPMorganChase, Salesforce, Fidelity, and Cognizant.
As an HFI Certified Usability Analyst (CUA) — fewer than 10,000 active holders globally — I've led end-to-end design and research across 30+ enterprise client engagements in fintech, banking, enterprise SaaS, healthcare, and e-commerce. I run mixed-methods research programs, shape product strategy at the C-suite level, and build design systems that scale.
I actively use AI-assisted workflows — Claude AI, Figma AI, and Microsoft Copilot — to accelerate delivery and focus design effort on the highest-impact decisions. Effective as a senior individual contributor, UX research lead, and team mentor. Open to Senior UX Designer, Senior Product Designer, Lead Product Designer, and UX Research Lead roles — Full-Time or Contract — NYC Metro and Remote.
Mixed-methods research — interviews, usability tests, heuristic evaluations, and data synthesis driving measurable product outcomes.
Discovery to delivery — user journey mapping, wireframing, high-fidelity prototyping, and developer handoff using Figma and Adobe XD.
WCAG 2.1 AA/AAA, ADA compliance, Section 508 — building products that work for everyone including users with assistive technology needs.
Claude AI, Figma AI, and Microsoft Copilot integrated into daily workflows — plus LLM interface design, conversational UI, voice UI, and IVR flow design.
15+ years of progressive, cross-functional UX leadership across fintech, enterprise SaaS, healthcare, and retail — guiding Fortune 500 organizations from discovery through delivery with research-led, accessibility-first, human-centered design.
Recent Experience
May 2025 – Present
Cella · on-site at JPMorganChase
Jersey City, NJ
Dec 2024 – Mar 2025
Mastech Digital · on-site at Fidelity Investments
Jersey City, NJ
Jun 2024 – Sep 2024
VBeyond Corporation
New York, NY
Nov 2021 – Apr 2024
Salesforce
New York, NY
Past Experience
Sep 2012 – Jan 2021
Cognizant Technology Solutions
Teaneck, NJ
Dec 2010 – Sep 2012
Mphasis
Bengaluru, India
Dec 2006 – Aug 2010
Unisys Global Services India
Bengaluru, India
2001 – 2006
SiegeWorks · Netsoft · Planetasia · Schoolnet
Bengaluru, India
15+ years of hands-on practice across design, research, accessibility, and the full product development lifecycle — spanning tools, methodologies, and AI-assisted workflows including Claude AI, Figma AI, and Microsoft Copilot.
Visual storytelling & composition
Exploring cultures & global design
UX, AI & design thinking
Generative AI in design workflows
Human Factors International · 2010
IIT Bombay · 2008
VMT · 2000 – 2003
PVP / Karnataka S.A. · 1997 – 2000
JPMorganChase · Fidelity · Prudential
Salesforce · Autodesk · CrowdStrike
Walmart · CVS · Consumer Platforms
CVS Health · Insurance & Benefits
Firmwide governance platform consolidating NBIA and PSCM workflows into a single, standardized risk-assessment and approval experience across Lines of Business.
View Case StudyEnd-to-end UX from research to prototype, plus a brand-new design system, for a community-driven VC platform built for founders and investors.
View Case StudyTransformed the sales experience to accelerate scaled growth to $5B through AI-powered, research-led interface design.
View Case StudyRedesigned the customer service agent platform to unify fragmented workflows and measurably improve operational efficiency.
View Case StudyResolved critical navigation and content discovery failures in Prudential's advisor portal through IA-led redesign.
View Case StudyReimagined a life insurance product for Gen Z using conversational UI, modern brand identity, and accessibility-first design.
View Case StudyOverhauled the CVS claims portal through heuristic evaluation, accessibility audits, and iterative user testing.
View Case StudyDesigned an intuitive inventory management tool for Walmart associates with real-time dashboards and conversational UI.
View Case StudyAs autonomous AI agents take on multi-step tasks, the old "error prevention" playbook breaks down. Here's how I'm rethinking trust signals, recoverable states, and explainability for agentic UX.
Read MoreAfter testing Figma AI, Microsoft Copilot, and Claude against hand-built component libraries, here's what AI still can't replicate — and where it genuinely saves hours every week.
Read MoreTools that simulate user responses with AI are gaining traction. I ran a head-to-head test comparing synthetic personas against real user sessions on a cybersecurity dashboard — the gap is smaller than you'd think.
Read MoreOpen to Senior UX Designer, Lead Product Designer, UX Research Lead, and Sr. UX Researcher roles — Full-Time or Contract — NYC Metro Area and Remote.
Based in
Bridgewater, NJ