Prabhakar Seenappa

Hello,

I'm Prabhakar
Seenappa

Staff / Principal UX Designer — Fintech, Capital Markets & Enterprise SaaS

HFI Certified Usability Analyst with 20+ years leading end-to-end product design across FX trading platforms, capital markets, and regulated enterprise SaaS — at JPMorganChase, Salesforce, Fidelity, and Cognizant. Deep specialization in high-density, mission-critical interfaces for institutional traders, risk, and compliance teams. AI-assisted design fluency with Claude AI, Figma AI, and Microsoft Copilot.

0 Years Experience
0 Client Projects
0 Industry Awards
0 Fortune 500 Clients
About Me

Designing experiences that matter

Prabhakar Seenappa

I design mission-critical enterprise products where decisions carry real financial and regulatory consequence. 20+ years leading end-to-end product design across FX trading platforms, capital markets, and regulated enterprise SaaS at JPMorganChase, Salesforce, Fidelity, and Cognizant.

As an HFI Certified Usability Analyst (CUA) — fewer than 10,000 active holders globally — I specialize in high-density, mission-critical interfaces for institutional traders, risk, and compliance stakeholders. Proven pattern of turning ambiguous, cross-functional problems into shipped, measurable outcomes: cycle-time reductions, adoption lifts, and data-quality gains on platforms used by traders, sales teams, and enterprise customers.

I actively use AI-assisted workflows — Claude AI, Figma AI, and Microsoft Copilot — both to accelerate research synthesis and to design AI-native product experiences. Now targeting Staff / Principal-level scope: setting UX direction across a product area, building design systems that scale, and mentoring designers around research-led craft. Open to Staff / Principal UX Designer, Lead Product Designer, and UX Research Lead roles — Full-Time or Contract — NYC Metro and Remote.

UX Research & Strategy

Mixed-methods research — interviews, usability tests, heuristic evaluations, and data synthesis driving measurable product outcomes.

End-to-End Product Design

Discovery to delivery — user journey mapping, wireframing, high-fidelity prototyping, and developer handoff using Figma and Adobe XD.

Accessibility & Inclusive Design

WCAG 2.1 AA/AAA, ADA compliance, Section 508 — building products that work for everyone including users with assistive technology needs.

AI-Assisted Design & Conversation UX

Claude AI, Figma AI, and Microsoft Copilot integrated into daily workflows — plus LLM interface design, conversational UI, voice UI, and IVR flow design.

Career

Professional Experience

20+ years of progressive, cross-functional UX leadership across fintech, capital markets, enterprise SaaS, healthcare, and retail — guiding Fortune 500 organizations from discovery through delivery with research-led, accessibility-first, human-centered design.

Recent Experience

May 2025 – Jul 2026

Senior UX Designer / Lead — FX Trading Platform

Cella (a Randstad company) · on-site at JPMorganChase

Jersey City, NJ

FX Program Trading NPA Platform · End-to-End UX Risk & Compliance UX Claude AI · Figma AI · Copilot

Dec 2024 – Mar 2025

Senior UX Designer (Contract)

Mastech Digital · on-site at Fidelity Investments

Jersey City, NJ

Enterprise UX Agile Sprints 100% On-Schedule Delivery

Jun 2024 – Sep 2024

Senior UX Designer (Contract)

VBeyond Corporation

New York, NY

CPO / CEO Stakeholder Delivery ADA Compliance 5 Core Workflows

Sep 2021 – Apr 2025

Senior Product Designer

Salesforce · enterprise clients CrowdStrike & Autodesk

New York, NY

↑ 34% Adoption Lift ↓ 41% Task Time Sales Cloud · $5B Path

Past Experience

2012 – 2021

Lead UX Consultant

Cognizant Technology Solutions

Teaneck, NJ

30+ Client Engagements Fintech · Banking · Healthcare Client-Facing Design Lead

Dec 2010 – Sep 2012

Information Architect

Mphasis

Bengaluru, India

Information Architecture Wireframing

Dec 2006 – Aug 2010

Portal UI Architect

Unisys Global Services India

Bengaluru, India

Portal Architecture Usability Sciences

2001 – 2006

Web & Graphic Designer

SiegeWorks · Netsoft · Planetasia · Schoolnet

Bengaluru, India

Visual Design Brand Identity Adobe Creative Suite
Expertise

Technical Skills

20+ years of hands-on practice across UX strategy, fintech & capital-markets specialization, design systems, research, accessibility, and AI-assisted workflows — including Claude AI, Figma AI, and Microsoft Copilot for both research synthesis and AI-native product design.

UX Strategy & Leadership

UX Vision & Direction Setting94%
Product-Area Ownership92%
Design Principles & Critique94%
Mentoring Designers90%
Stakeholder & Roadmap Influence92%

Fintech & Capital Markets

FX Trading Platforms92%
Program Trading UX90%
Risk & Compliance Interfaces94%
Institutional Trading Workflows90%
High-Density Data Visualization92%

Design Systems & Craft

End-to-End Product Design96%
Design Systems & Governance92%
Figma Auto-Layout, Variables, Tokens96%
Component Libraries · Storybook90%
Implementation-Ready Handoff94%

Research & Validation

Contextual Inquiry & Interviews96%
Usability Testing94%
Heuristic Evaluation92%
A/B Testing · HEART · Affinity Mapping88%
Accessibility (WCAG 2.1 AA/AAA · Section 508)92%

Tools & Platforms

Figma & FigJam96%
Adobe XD / Photoshop / Illustrator90%
InVision / Framer / ProtoPie86%
UserTesting / Maze / Dovetail / Hotjar88%
Miro / Notion / Jira / Confluence90%
Zeplin / Storybook / HTML & CSS82%

AI-Assisted Design

Claude AI / Figma AI / Microsoft Copilot90%
Generative AI UX & LLM Interface Design88%
Conversational UI / Voice UI / IVR86%
Prompt Engineering for UX84%
Human-AI Interaction Design86%
Background

Education & Interests

Interests & Hobbies

Photography

Visual storytelling & composition

Travel

Exploring cultures & global design

Audiobooks & Podcasts

UX, AI & design thinking

AI & UX Innovation

Generative AI in design workflows

Education & Certifications

Certified Usability Analyst (CUA)

Human Factors International · 2010

Human Computer Interaction (HCI)

IIT Bombay · 2008

Bachelor of Commerce (B.Com)

VMT · 2000 – 2003

Diploma, Mechanical Engineering

PVP / Karnataka S.A. · 1997 – 2000

Key Domains

Fintech & Banking

JPMorganChase · Fidelity · Prudential

Enterprise B2B SaaS

Salesforce · Autodesk · CrowdStrike

Retail & E-Commerce

Walmart · CVS · Consumer Platforms

Healthcare UX

CVS Health · Insurance & Benefits

Selected Work

My Portfolio

Fintech & Banking
Fintech & Banking 2025 – 2026

JPMorganChase FX Trading — New Product Assessment (NPA)

End-to-end UX for a firmwide governance platform on JPMorganChase's FX Program Trading business — consolidating NBIA and PSCM workflows for institutional traders, risk, and compliance stakeholders.

View Case Study
Enterprise SaaS
Enterprise SaaS 2025

VentureBacked — Founder ↔ Investor Community Platform

End-to-end UX from research to prototype, plus a brand-new design system, for a community-driven VC platform built for founders and investors.

View Case Study
Enterprise SaaS
Enterprise SaaS 2023

CrowdStrike — Salesforce Sales Cloud

Transformed the sales experience to accelerate scaled growth to $5B through AI-powered, research-led interface design.

View Case Study
Agent Experience
Enterprise SaaS 2023

Autodesk — Agent Experience

Redesigned the customer service agent platform to unify fragmented workflows and measurably improve operational efficiency.

View Case Study
Fintech & Banking
Fintech & Banking 2020

PruXpress — Advisor Portal Redesign

Resolved critical navigation and content discovery failures in Prudential's advisor portal through IA-led redesign.

View Case Study
Consumer Product
Consumer 2020

Lifely — Term Life Insurance UX

Reimagined a life insurance product for Gen Z using conversational UI, modern brand identity, and accessibility-first design.

View Case Study
Healthcare UX
UX Research 2019

CVS Health — Claims Portal

Overhauled the CVS claims portal through heuristic evaluation, accessibility audits, and iterative user testing.

View Case Study
Internal Tool
Consumer 2018

Walmart — Pulse Inventory App

Designed an intuitive inventory management tool for Walmart associates with real-time dashboards and conversational UI.

View Case Study
Testimonial

What Clients Say

"Prabhakar's willingness to support quick turnarounds and fully immerse himself in our design systems directly impacted our narrative design at a critical time. His ability to onboard fast and deliver quality work under pressure made him invaluable."
Lee Fain

Product Design Lead

"Prabhakar took creative work seriously, delivered on time, and embraced learning new skills — a true team player. His collaborative spirit and commitment to quality raised the bar for everyone around him."
Jan Anderson

Senior Product Manager

"Prabhakar brings exceptional knowledge in web design and usability engineering. His deep understanding of user behavior and ability to translate research into elegant, functional design solutions make him a highly recommended professional."
Arghya Goswami

UX Director

"Prabhakar has a strong foundation in user research, personas, and prototype design. Clients genuinely value him for his rare ability to understand both user needs and business strategy — bridging the gap between people and product outcomes."
Dave Harding

VP, Experience Design

Our Blog

UX & AI Insights

AI Agents + UX Jun 2026

Designing Trust Into AI Agents: What UX Gets Wrong

As autonomous AI agents take on multi-step tasks, the old "error prevention" playbook breaks down. Here's how I'm rethinking trust signals, recoverable states, and explainability for agentic UX.

Read More
Design Systems Jun 2026

AI-Generated Components vs. Human-Crafted Design Systems

After testing Figma AI, Microsoft Copilot, and Claude against hand-built component libraries, here's what AI still can't replicate — and where it genuinely saves hours every week.

Read More
UX Research May 2026

Synthetic Users Are Here — Should UX Researchers Be Worried?

Tools that simulate user responses with AI are gaining traction. I ran a head-to-head test comparing synthetic personas against real user sessions on a cybersecurity dashboard — the gap is smaller than you'd think.

Read More

Let's talk

Open to Staff / Principal UX Designer, Lead Product Designer, and UX Research Lead roles — especially in fintech, capital markets, and regulated enterprise SaaS — Full-Time or Contract — NYC Metro Area and Remote.

Location

Bridgewater, NJ · Open to Remote

Send a Message

✓ Message sent! I'll respond within 24 hours.

Based in

Bridgewater, NJ