Hello,
Hands-on product designer, UX strategist, and mixed-methods researcher with 12+ years in product design. I own the complete lifecycle — problem framing, discovery, synthesis, information architecture, wireframes, interaction and visual design, prototyping, usability validation, developer handoff, and post-launch analysis — with deep focus on fintech, banking, and insurance, plus healthcare, e-commerce, and enterprise SaaS at JPMorganChase, Salesforce, Fidelity, Prudential, and Cognizant.
12+ years in product design, and I've stayed deeply hands-on the whole way — from the first piece of evidence through the shipped design. Discovery research, synthesis, information architecture, wireframes, interaction and visual design, prototypes, usability validation, developer handoff, and post-launch analysis. I own all of it.
My depth is in fintech, banking, and insurance — regulated environments where a design decision carries real financial and compliance consequence. JPMorganChase, Fidelity, and Prudential on the financial side; CVS Health and Lifely on insurance and benefits; plus enterprise SaaS, healthcare, and e-commerce work at Salesforce, Autodesk, CrowdStrike, and Walmart.
As an HFI Certified Usability Analyst (CUA) — fewer than 10,000 active holders globally — I plan and run mixed-methods research, then carry those findings all the way into pixels. Products I've designed serve 1,500+ business users and millions of consumers. The work is translating ambiguous customer, business, regulatory, and technical requirements into clear product direction and polished responsive web and mobile experiences.
I use Claude AI, Figma AI, and Microsoft Copilot to accelerate synthesis, concept exploration, workflow documentation, and prototype iteration — while applying human-centered judgment, accessibility standards, and design-system consistency to everything that ships. I influence roadmaps and executive decisions, and mentor designers around research-led craft. Open to Principal, Staff, and Senior UX / Product Designer roles — Full-Time or Contract — NYC Metro and Remote.
Problem framing, research strategy, stakeholder and customer interviews, contextual inquiry, surveys, heuristic evaluation, card sorting, and usability study planning.
Affinity mapping, qualitative and quantitative synthesis, behavioral and product-analytics analysis, JTBD, HEART, success metrics, and prioritized opportunities.
Journey maps, information architecture, task and user flows, wireframes, interaction and high-fidelity visual design, responsive web and native mobile, interactive prototypes covering states and edge cases.
Design systems, component libraries, tokens and Figma variables, Storybook, specs and developer handoff, design QA and implementation review, WCAG 2.1 AA/AAA — accelerated with Claude AI, Figma AI, and Copilot.
12+ years owning the complete design lifecycle — concentrated in fintech, banking, and insurance, with enterprise SaaS, healthcare, and e-commerce alongside. Guiding Fortune 500 organizations from problem framing and discovery research through validated, shipped, accessible design.
Recent Experience
May 2025 – Jul 2026
Cella · client: JPMorganChase
Jersey City, NJ
Dec 2024 – Mar 2025
Mastech Digital · client: Fidelity Investments
Jersey City, NJ
Jun 2024 – Sep 2024
VBeyond Corporation
New York, NY
Nov 2021 – Apr 2024
Salesforce
New York, NY
Past Experience
Sep 2012 – Jan 2021
Cognizant Technology Solutions
Teaneck, NJ
Dec 2010 – Sep 2012
Mphasis
Bengaluru, India
Dec 2006 – Aug 2010
Unisys Global Services India
Bengaluru, India
2001 – 2006
SiegeWorks · Netsoft · Planetasia · Schoolnet
Bengaluru, India
12+ years of practice, laid out the way I work. Steps 1–6 trace the lifecycle in order, from framing the problem to shipping the build. Everything after runs across all six — accessibility, AI, the domains I know, and the tools I work in.
Visual storytelling & composition
Exploring cultures & global design
UX, AI & design thinking
Generative AI in design workflows
Human Factors International · 2010
IIT Bombay · 2008
VMT · 2000 – 2003
PVP / Karnataka S.A. · 1997 – 2000
JPMorganChase · Fidelity
Prudential · Lifely · CVS Health
Salesforce · Autodesk · CrowdStrike
Walmart · Consumer Platforms
CVS Health · Patient & Pharmacy
Full-lifecycle ownership of a firmwide governance platform — discovery research through IA, wireframes, high-fidelity design, prototypes, usability validation, and developer handoff, with Claude AI and Figma AI woven into the workflow.
View Case StudyEnd-to-end UX from research to prototype, plus a brand-new design system, for a community-driven VC platform built for founders and investors.
View Case StudyTransformed the sales experience to accelerate scaled growth to $5B through AI-powered, research-led interface design.
View Case StudyRedesigned the customer service agent platform to unify fragmented workflows and measurably improve operational efficiency.
View Case StudyResolved critical navigation and content discovery failures in Prudential's advisor portal through IA-led redesign.
View Case StudyReimagined a life insurance product for Gen Z using conversational UI, modern brand identity, and accessibility-first design.
View Case StudyOverhauled the CVS claims portal through heuristic evaluation, accessibility audits, and iterative user testing.
View Case StudyDesigned an intuitive inventory management tool for Walmart associates with real-time dashboards and conversational UI.
View Case StudyAs autonomous AI agents take on multi-step tasks, the old "error prevention" playbook breaks down. Here's how I'm rethinking trust signals, recoverable states, and explainability for agentic UX.
Read MoreAfter testing Figma AI, Microsoft Copilot, and Claude against hand-built component libraries, here's what AI still can't replicate — and where it genuinely saves hours every week.
Read MoreTools that simulate user responses with AI are gaining traction. I ran a head-to-head test comparing synthetic personas against real user sessions on a cybersecurity dashboard — the gap is smaller than you'd think.
Read MoreOpen to Principal, Staff, and Senior UX / Product Designer roles — and to UX Designer & Researcher roles where the work spans the full lifecycle. Full-Time or Contract — NYC Metro Area and Remote.
Phone
(609) 608-2530Location
Bridgewater, NJ · Open to Remote
Based in
Bridgewater, NJ