Hello there!

I am a UX Designer and researcher based in Bridgewater, NJ, with more than 15+ years of expertise in the UX Design and Research. I am passionate about developing intuitive and influential digital experiences, having expanded my knowledge across different industries including e-commerce, Healthcare, Banking, Insurance, Retail, and technology.

What my colleagues think about me?

“Prabhakar’s willingness to support a quick turnaround that brought our User Experience (UX) insights into User Interface (UI) mock-ups directly impacted how we designed the narrative for the client. He quickly immersed himself in existing design language/systems, contributed to our co-creation workshop sessions and developed in real time assets needed to help tell a human-centered design story. I appreciated his technical ability to work in the constraints provided without compromising the experience design vision. His approachable demeanor enables everyone involved to help design a better solution together.”
— Lee Fain
“Prabhakar is a great guy to work with. He has got very good knowledge in Web Design, Usability Engineering and Design. He is intelligent and hardworking professional. He loves to learn new technologies and loves to experiment. I enjoyed working with him. I would highly recommend him. ”
— Arghya Goswami
“Prabhakar was one of the designers in Creative Media Services-Bangalore, that I previously managed from the UK,working with the local team lead and others in the group in India.He always took his creative work seriously and delivered it on time.He was a good team player and embraced the idea of learning new skills, to support the business needs.”
— Jan Anderson

What are my responsibilities?

  • Plan and conduct user research studies:

    • Develop research plans and methodologies

    • Recruit and screen participants

    • Moderate research sessions (interviews, usability tests, etc.)

    • Analyze and synthesize research data

  • Communicate research findings and design recommendations:

    • Create compelling presentations and reports

    • Present research insights to stakeholders and cross-functional teams

    • Collaborate with designers, developers, and product managers

  • Define and refine user experience strategies:

    • Develop user personas, journey maps, and scenarios

    • Create information architecture and navigation models

    • Conduct heuristic evaluations and expert reviews

  • Design user interfaces and interactions:

    • Create wireframes, prototypes, and high-fidelity mockups

    • Iterate on designs based on user feedback and testing

    • Ensure designs adhere to usability and accessibility standards

  • Evangelize user-centered design principles and practices:

    • Educate and mentor team members on UX best practices

    • Stay up-to-date with industry trends and emerging technologies

    • Contribute to the UX community through writing, speaking, or mentoring

  • Collaborate with cross-functional teams:

    • Work closely with designers, developers, product managers, and stakeholders

    • Facilitate user-centered design thinking and decision-making

    • Ensure successful implementation of user-centric solutions

  • Manage and prioritize multiple projects and tasks:

    • Develop project plans and timelines

    • Allocate resources and coordinate team efforts

    • Ensure projects are delivered on time and within budget

What are my Skills?

  • Proficiency in user research methodologies:

    • Qualitative research (contextual inquiries, ethnographic studies, interviews, focus groups)

    • Quantitative research (surveys, A/B testing, analytics analysis)

    • Usability testing (moderated and unmoderated)

    • Card sorting, tree testing, and other card-based methods

    • Heuristic evaluations and expert reviews

  • Strong data analysis and synthesis skills:

    • Ability to analyze and interpret data from various sources

    • Identifying patterns, insights, and key findings

    • Creating meaningful reports and presentations

  • Excellent communication and storytelling abilities:

    • Articulating research findings and design rationale clearly

    • Translating complex data into actionable insights

    • Collaborating with cross-functional teams

  • Proficiency in user-centered design methodologies:

    • Persona development

    • Customer journey mapping

    • Information architecture and navigation design

    • Interaction design and wireframing

    • Prototyping and design iteration

  • Knowledge of design tools and software:

    • Prototyping tools (Figma, Adobe XD, InVision, Sketch, Axure RP)

    • Wireframing and diagramming tools (Balsamiq, Lucidchart, Miro, Mural)

    • Usability testing tools (UserTesting, Hotjar, Maze)